A decade as a marketer, a lifetime as a golfer.
After graduating from university on a golf scholarship, I made the conscious decision not to work in the golf industry. I didn’t want to turn my hobby into my career only to burn out of both, so it seemed like the obvious choice to stay away from the golf course (until 5pm).
Instead I built a career in marketing, helping b2b software companies tell their stories and launch their products. Ten years in, it struck me that golf courses and brands needed the exact same thing.
With a resume that spans summers in the back shop, to years leading the content team at a $5M ARR agency, I know exactly how to connect with your audience of golfers—and I already speak their language.
I live and work in Vancouver on the traditional, ancestral, and unceded territory of the Musqueam, Squamish, and Tsleil-Waututh Nations.
Marissa McNeelands, Founder and CEO, Toast
Haley is your favourite copywriter’s favourite copywriter. She is the unicorn you need to become a unicorn.
Haley took my brain dump and turned it into the perfect brand voice and positioning in just one meeting. At Toast, we live and die by the writing guidelines, value props and on-brand marketing copy variations she provided.
Hire Haley. You won’t be disappointed.
How I can help
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Connect with your subscribers.
Turn your list of email subscribers into loyal brand advocates and repeat customers.
Learn how I've driven a 53% average open rate across Par6 client email programs.
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Build channels that drive your business.
Your social presence shouldn’t just tick a box—it should create genuine connections and grow your reach.
Find out how I doubled Black Bear Ridge Golf & Resort's social following within two seasons.
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Reduce your busywork.
Pass off the creative contractors you manage to someone who understands your business (and theirs).
Learn how I built and managed an 8-person content engine to scale PressReader's inbound leads.
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Stand out in an increasingly crowded space.
Figure out who you are and how that informs your strategy—from brand identity foundations to merchandising and buying support.
Explore the brand strategy that set Toast up for early success.
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Capture your core essence.
Whether it’s a light re-write, or a blank page, capture the nuances of your offering and convert browses into bookings.
See how unique positioning informed East Sand Golf Co.'s website.
Let’s work together!
A few more kind words.
Kristin Ramsey, Director of Marketing + Content, Sokanu
Haley is creative, caring, and business-minded, making her an invaluable partner on any project.
Stacey McLachlan, Editor-in-Chief, Vancouver magazine