Email marketing. Website copywriting.
Par6 Golf Media
The Par6 Golf Media team has established themselves as the go-to social and branding agency for golf courses and companies across North America. Their clients include public destinations like Chambers Bay and Sagebrush Golf Club, private clubs like Capilano Golf Club and Glencoe Golf & Country Club, and brands like Penfold Golf.
Communicating directly to customers
Known first and foremost for their social media work, I was brought onboard at the beginning of the 2024 golf season to help them build out their email marketing service offering. Their public course clients in particular wanted the opportunity to promote special offers, share exciting news, advertise events, and ultimately drive bookings via email.
I quickly spun up a process to draft, design, build, and test 2–4 emails per week for a roster of 7 clients across a range of ESPs (including Mailchimp, Constant Contact, and golf marketing tool Clubhouse Online).
Results that move the needle
The outcome was a consistent email program across their portfolio resulting in:
53% open rate
2.4% click-through rate
Less than 0.65% unsubscribe rate
Furthermore, it’s allowed Par6 to effectively scale this service offering to more of their clients.
Working with Haley has been an absolute pleasure! She’s brought a fresh, polished voice to our clients' emails and websites, and always knocks them out quickly and efficiently.
Haley’s one of those rare people who can think on her feet, take creative risks, and get things done. I trust her to meet deadlines and nail client objectives.
— Colby Johannson, CEO and Co-founder, Par6
Websites for golfers, by golfers
Alongside the email scope, I’ve supported Par6 with a handful of website copywriting projects as they build new online experiences for their clients.
Their approach is content-first, allowing me to make structural and UX recommendations based on what will most effectively guide prospective members, visitors, or students to the information that matters most to them.
You can explore the complete website projects at the links below:
“Haley is an asset to our team! She is quick to respond, adapts effortlessly, and effectively addresses challenges, incorporating feedback and edits without delay. She skillfully applies a distinct and appropriate tone for a diverse range of clients across various copy projects.
“Her collaborative spirit is highly valued and showcases her commitment to successfully complete any project assigned to her.”
— Beth Baker, Account Manager, Par6